Newsletters are too many and we read them less and less. Market rumors are not reliable. We don't have time to read catalogues.
Said things are not sure, in a globalized market where it is difficult to understand who's who, and which companies are really granting a control on design and production. Then, it's difficult to recognize and trust to the added values that can turn your business into a more profitable one. Because of all of that, one of Motive marketing efforts is to "show" what it is and what it gives. In several ways: